READ THE FINE PRINT
YOU GOTTA HAVE A GIMMICK
Do you remember the musical "Gypsy?" One of the showstoppers that stands out in my mind was the number, "You gotta have a gimmick."

Gypsy (1962) directed by Mervyn LeRoy, music by Jule Styne, lyrics by Stephen Sondheim.

Natalie Wood as Louise 'Gypsy Rose Lee' Hovick, Betty Bruce as Tessie Tura, Faith Dane as Mazeppa, Roxanne Arlen as Electra

"If you wanna bump it, Bump it wid a trumpet."

The three burlesque performers show the novice how to get attention, each one has something special that really fascinates the audience! And boy, did that work!!

So it is too in the retail world, you gotta have a gimmick, and if you are not careful you can be sucked in.

That's what happened to me recently.

THE FINE PRINT
I have a favorite sportswear store down here in Florida and even though I've been here for almost two months I just didn't get there until recently.

What finally got me to Bealls was an ad in Saturday's newspaper featuring a $10.00 off coupon after you spend $50.00.


Image Courtesy Bealls

I thought to myself, "I shouldn't have any trouble finding what I like at the store, they have name brands that I know will fit me. Happy day, I'll go, have fun and save $10.00!!

Well, let me tell you, it wasn't easy.

Most of the sportswear was made abroad. Size "large" was skimpy - size "x-large" was a little to large but after trying on a number of items I finally found a few things that fit properly.

Before I went to check out I totaled my items and still needed to buy a few more items to have them add up to qualify for the $10.00 discount.

By the time I got through I was exhausted and spent more than the $50.00.

After the cashier rung up my sale I questioned her because I saw she didn't take of the discounted amount!

Oh, she said, "you have to come back on Tuesday or Wednesday, make a purchase and THEN you get the "$10.00 Bealls Bucks."

Oh, Holy Cow - I wasn't going to put myself through that again.

Like I said earlier, "You gotta have a gimmick." That store sure has one!!

What I learned from that experience is, be careful, if it sounds to good to be true there must be a catch.

Be sure to read the fine print!

BONUS:

NatalieWood as Gypsy Rose Lee Gypsy










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