Sunday, May 25, 2014
 
THE SHRINKING VIOLET, OR ACTUALLY CRANBERRY
For years I have been enjoying Ocean Spray cranberry juice.

Sometimes I just pour it out of the bottle and have it "as is." There have been times that I add a squirt of lemon juice or add some seltzer water, serve it to friends and always receive compliments about what a refreshing drink it is.


Image: Ocean Spray Cranberry Juice. Courtesy Ocean Spray

As times marches on I have found that the 64 ounce bottle of juice was getting heavier, not that the container had changed, it was me that was changing.

I liked the product, but was finding it just too awkward to handle, let alone that the bottle was hard to open. ;-)

I found an easy solution for getting the top off, just got one of those plastic or rubber disks that worked beautifully.

Grabbing hold of the bottle was another problem that I solved easily.

I just poured some of the juice into another container!

THE SHRINKING PRODUCT

Recently I needed some more of that good stuff, I saw it was on sale, and made my purchase.

When I got it home I realized that the bottle was harder to handle.

Yes, I've gotten older and weaker but this was ridiculous. I haven't aged that much in such a short time!!!

So what's a girl to do?

I did my homework before I called the company, compared the old bottle to the new bottle, and saw "they had changed the contour of the bottle!

Not only that, there was 4 ounces less in the new container.

I called Ocean Spray and explained why I was calling. Customer Service listened, heard what I said, and in appreciation of the time I took to bring my concern to their attention would send me a manufacturer's coupon.

Sure enough it didn't take to long before I received a letter explaining why the changes were made.

"Unfortunately, given rising prices of ingredients, fuel and packaging one way to defer these costs was to decrease the size of the bottle."

When I do use the coupon, I will look for a smaller size bottle of cranberry juice.


Image: Available Sizes. Courtesy Ocean Spray

No doubt, in the end, that will cost me more, but the convenience will be worth it.

I just hope they don't decide to shrink that size too!


Comments:
If they'd just tell us.
 
They don't want us to know that they have changed the amount in the bottle, Millie. I noticed the same thing about a big can of peanuts I bought at Costco yesterday. I think the can is 2-3 inches shorter than it used to be, but the same diameter. I'm like you; some of the big bottles and jugs are too large for my hands now - so I buy smaller quantities. Glad to ahve you back!
 
Oh yes, seems all containers are getting smaller.
Noticed it with gallon of ice cream - yesterday
Like you
large bottles now difficult to open for this one and I now
put it in two containers:)
Use almost a gallon of milk weekly and bring it inside and this too is put in two containers :)
 
5 lbs. of sugar fit in a 4 lb. bag for a few years now. Of course it is just 4 lbs. of sugar in the bag.
 
I too like ocean spray cranberry juice, and for years I bought the single serving bottles to take with me to work. Now that I am retired, and have a juicer, I make my own cranberry juice using fresh and/or frozen berries. It takes A LOT of berries to make the juice, which is very tart. I juice a couple of apples along with the cranberries for sweetness. I now understand why the juice is so expensive.
 
Hi Millie,
Another good example of shrinking is coffee. The packaging looks the same but the contents SHRINKS!

It is a surprise when it happens and that is why the price stays the same. But...of course the profit is larger!

Enjoy your cranberry juice it is very good for you.
Nanci
 
I buy the small size of some products because their are only two of us. No more large anything for me I fear.
 
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